London Design Awards interviewee - Luxi Yu

1. Please give us a brief bio of yourself and your design background.

I'm Luxi Yu, a graduate of the London College of Fashion, where I developed expertise in communication design, interface design, cultural programming, and speculative design. My education has sharpened my strategic thinking and communication skills, fueling my curiosity to explore diverse industries and cultural landscapes worldwide.

2. What made you become/why did you choose to become a designer/artist?

The exploration of the future, curiosity and questioning of everything may be the biggest motivation for me to engage in the design and creative industry. When I realised that design can solve problems, and can also be used as a tool for exploration to speculate about the future, I was more eager to become a designer.

3. Tell us more about your agency/company, job profile, and what you do.

At present, I am an intern in FFBA, as an innovative designer, mainly engaged in product design and service design.

4. What does “design” mean to you?

As a designer with a background in fashion design and creative direction, I view design as a way to tell stories—It's not just what it looks like but what it does behind it. In essence, design is about empathy, innovation, and the pursuit of harmony between people, products, and the environments we inhabit.

5. What’s your favourite kind of design and why?

I like experience-driven design and focus on providing a seamless end-to-end solution for the user. I love how service design portrays complex systems, breaks down pain points, and reimagines interactions to create more intuitive and satisfying journeys.

It is fascinating to design not only for individual moments, but for overall experiences that connect people to services in meaningful and sustainable ways. The collaborative and multidisciplinary nature of service design excuses me because it allows us to consider different perspectives and needs while innovating.

6. To you, what makes a “good” design?

I think good design is a combination of aesthetics, functionality and anticipation for tomorrow. Good design really cares about the user and really gives the user a great experience.

7. How did you come up with the idea for your award-winning design?

The exploration of women's rights has always been a topic that will not stop. However, when people call for slogans, they ignore the real needs of many women. I'm just starting from a very small point, hoping that there will be no more painful and embarrassing experience during gynecological examination. From the perspective of humanistic care, it is always feasible.

8. What was your main source of inspiration for this design?

A large number of patient and physician observations, interviews, and focus group interviews.

9. Do you think your country and its cultural heritage has an impact on your design process?

Yes, I believe cultural heritage plays a significant role in shaping the design process. As someone from Asia, I am deeply influenced by the region’s rich traditions of craftsmanship, storytelling, and meticulous attention to detail.

These cultural elements often inform my design choices, particularly in the use of colour symbolism, intricate patterns, and the pursuit of aesthetic harmony that bridges tradition and modernity. They serve as a foundation, inspiring me to create designs that honour the past while embracing contemporary innovation.

10. Congratulations! As the winner of the London Design Awards, what does it mean to you and your company and team to receive this award distinction?

Many thanks to the London Design Awards staff, it's a great honour for me. This will be my motivation to continue creating valuable work. And for people across the company, we will continue to strive to make the world a better place through the designs we create.

11. Can you explain a bit about the winning work you entered into the London Design Awards, and why you chose to enter this project?

VELA is a project we are very proud of, and we question and criticise the traditional gynecological examination. It didn't have to be this way, and VELA's solution shows our love and support. We care about women's rights and experience, and even in the field of medical testing, whether it is structural function or detail innovation, we are solving the unhappiness of traditional gynecological examination.

12. What were the main challenges you faced during the design process, and how did you overcome them?

Well, in order to solve the tearing sensation caused by the rapid expansion of the vaginal specoscope and the insecurity of women during the examination, we spent a lot of work on the structure to make it expand gently. And after extensive doctor-patient interviews, our breakthrough decision to hand the scaling process over to the user rather than the doctor.

13. How do you think winning this award will impact your future as a designer?

Winning the London Design Awards has been incredibly validating for our practice. It’s given us broader recognition and strengthened our confidence when presenting to clients, showing that our ideas and values resonate on a global scale. This achievement demonstrates that design success goes beyond profitability—it’s about making a positive impact in people’s lives.

We’re grateful for this recognition and inspired to continue creating meaningful, people-centred designs. On a personal level, the award has inspired me to keep learning and evolving as a designer. It’s a reminder to stay curious, take risks, and continuously refine my craft.

14. What are your top three (3) favorite things about the design industry?

Innovation, collaboration and love.

15. What sets your design apart from others in the same category?

Mine really care about the details.

16. Where do you see the evolution of design industry going over the next 5-10 years?

As we often say, AI is the future, and improving productivity must be a direction, but we as designers or creative industry workers, we should learn to use tools to use tools and create tools, and embrace a diverse future.

17. What advice do you have for aspiring designers who want to create award-winning designs?

We never have a smooth sailing, but with the courage to break through the difficulties, enjoy the process with a face of pride and say, “well, it is difficult, but I can".

18. What resources would you recommend to someone who wants to improve their skills in the design industry?

The best resources are all around you in real life.

19. Who has inspired you in your life and why?

Qijun Nie, my mentor, has not only given me great help and advice in creative work, but also taught me how to embrace life, start from solving small problems in life, and enjoy and appreciate every moment.

20. What is your key to success? Any parting words of wisdom?

Do the right things.

21. Do you have anything else you would like to add to the interview?

I am very grateful to the team Functional Form Block Allies who helped me in creating VELA, especially Qijun Nie. Team spirit and project progress have been a great help at all times.

Winning Entry

2024
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London Design Awards Winner - HEX by HEX Design Team
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Product Design - Robotics

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London Design Awards Winner - NostalX by Functional Form Block Allies

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Product Design - Media & Home Electronics

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London Design Awards Winner - BUFF by BUFF Design

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London Design Awards Winner - LuxBlade by Functional Form Block Allies

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Product Design - Lighting

2024
London Design Awards Winner - CataZap by Functional Form Block Allies
BOYE BIOTECH

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Product Design - Product Design / Other__

2024
London Design Awards Winner - SKYGUARD by SKYGUARD DESIGN TEAM

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SKYGUARD DESIGN TEAM

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Product Design - Safety

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London Design Awards Winner - CataZap by Functional Form Block Allies
BOYE BIOTECH

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Functional Form Block Allies

Category

Product Design - Healthcare

2024
London Design Awards Winner - AquaVenture by Functional Form Block Allies
PEROPURE

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Category

Product Design - Outdoor & Exercise Equipment

2025
London Design Awards Winner - Rockid by Rockid Design Team

Entrant Company

Rockid Design Team

Category

Product Design - Baby, Kids & Children Products

2024
London Design Awards Winner - Wattup by Wattup Design

Entrant Company

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Category

Service Design - Energy

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London Design Awards Winner - ZOZO by ZOZO Design

Entrant Company

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Product Design - Baby, Kids & Children Products

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London Design Awards Winner - X Limb by X Limb Design Team

Entrant Company

X Limb Design Team

Category

Product Design - Aids / Prosthetics

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London Design Awards Winner - CataZap by Functional Form Block Allies
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Entrant Company

Functional Form Block Allies

Category

Product Design - Medical Devices

2024
London Design Awards Winner - Vela by Vela

Entrant Company

Vela

Category

Product Design - Healthcare

2024
London Design Awards Winner - Twispex Speculum by Functional Form Block Allies

Entrant Company

Functional Form Block Allies

Category

Product Design - Healthcare

2024
London Design Awards Winner - AquaClean by Functional Form Block Allies
PEROPURE

Entrant Company

Functional Form Block Allies

Category

Product Design - Personal Care

2024
London Design Awards Winner - GUASK8 by GUASK8 Design Team

Entrant Company

GUASK8 Design Team

Category

Product Design - Baby, Kids & Children Products

2024
London Design Awards Winner - HydraSense by HydraSense Design

Entrant Company

HydraSense Design

Category

Product Design - Wearable Technologies

2025
London Design Awards Winner - Navswim by Navswim Design Team

Entrant Company

Navswim Design Team

Category

Product Design - Wearable Technologies

2025
London Design Awards Winner - DYNO by DYNO Design Team

Entrant Company

DYNO Design Team

Category

User Experience Design (UX) - Health / Fitness / Wellness

2025
London Design Awards Winner - Women's Safety by Women's Safety Design

Entrant Company

Women's Safety Design

Category

Product Design - Public

2025
London Design Awards Winner - Pupil Space by Pupil Space Design

Entrant Company

Pupil Space Design

Category

User Interface Design (UI) - Health Care Services

2024
London Design Awards Winner - Arcdate by Functional Form Block Allies

Entrant Company

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Category

Service Design - Consumer Product / Services

2024
London Design Awards Winner - Toys for Children in Refugee Camps by TFCIRC Design Team

Entrant Company

TFCIRC Design Team

Category

Product Design - Toys

2024
London Design Awards Winner - Twispex Speculum by Functional Form Block Allies

Entrant Company

Functional Form Block Allies

Category

Product Design - Medical Devices

2024
London Design Awards Winner - Mtto by Mtto

Entrant Company

Mtto

Category

Product Design - Personal Care

2024
London Design Awards Winner - Ocean 14 by OCEAN 14 TEAM

Entrant Company

OCEAN 14 TEAM

Category

Service Design - Service Design / Other__

2024
London Design Awards Winner - SANA by SANA Design Team

Entrant Company

SANA Design Team

Category

Product Design - Healthcare

2025
London Design Awards Winner - FIT SENSE by FIT SENSE DESIGN

Entrant Company

FIT SENSE DESIGN

Category

Product Design - Lifestyle

2024
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Entrant Company

Functional Form Block Allies

Category

Product Design - Pregnancy & Maternity

2024
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Entrant Company

Functional Form Block Allies

Category

Product Design - Pregnancy & Maternity

2024
London Design Awards Winner - Arcdate by Functional Form Block Allies

Entrant Company

Functional Form Block Allies

Category

Service Design - Retail

2025
London Design Awards Winner - MEOW-GO by MEOW-GO Design Team

Entrant Company

MEOW-GO Design Team

Category

Product Design - Pet

2025
London Design Awards Winner - ACD-ULTRA by ACD-ULTRA Design Team

Entrant Company

ACD-ULTRA Design Team

Category

Product Design - Safety

2025
London Design Awards Winner - DYNO by DYNO Design Team

Entrant Company

DYNO Design Team

Category

User Experience Design (UX) - Best User Interface / Experience

2024
London Design Awards Winner - Horizpec by Functional Form Block Allies

Entrant Company

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Category

Product Design - Healthcare

2024
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Entrant Company

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Category

Service Design - Shopping

2024
London Design Awards Winner - Wattup by Wattup Design

Entrant Company

Wattup Design

Category

Service Design - Sustainability & Environment

2024
London Design Awards Winner - balenX by balenX

Entrant Company

balenX

Category

Product Design - Aids / Prosthetics

2024
London Design Awards Winner - Horizpec by Functional Form Block Allies

Entrant Company

Functional Form Block Allies

Category

Product Design - Medical Devices

2025
London Design Awards Winner - SKY CARADLE by SKY CARADLE Design Team

Entrant Company

SKY CARADLE Design Team

Category

Product Design - Baby, Kids & Children Products